KENNETH COLE MEN'S SILICONE WATCH ( S-42 )

Overview

Here Reaction drops the fake hour ring entirely and lets the modules take the whole face. Three separate windows are labelled in plain words below each one, so the watch explains itself without a manual. A black bezel carries the minute scale in white, and the olive strap is punched with two blocks of ventilation holes. Four polished crowns break the dark case at the quarters, which is the only jewellery the design allows itself.